Created by editorial hairdresser Ayo Laguda and developed by perfumer Azzi Glasser.
Ayo has travelled the world taming the tresses at fashion shows as well as entertainers from the world of cinema and music. Ayo simply drew upon his childhood memories of leafy woodlands of the Essex countryside and also the verdant jungles of Costa Rica. One of his favourite places he visited during his many years as a session stylist to create the ‘Urban Jungle’ fragrance, that is his signature aroma – LAGUDA. A cultural alchemy of Bergamot, Orange Tree and Spearmint, balanced by Rosewood and Jasmine whilst underpinned by the tradition of Sandalwood, Frankincense and Patchouli.
This exotic scent is multi-cultural and gender non-specific.